Meet Our Owner

Hi there!

I am Jessica Freson, the founder of PedTerra. I take immense pride in the quality of our products and customer service, ensuring that every pair of barefoot shoes we offer reflects our commitment to excellence. My journey so far has not just been about selling shoes; it's about creating a community that values health, comfort, sustainability and the well-being of our children.

Ownership of this company extends beyond just the products we sell and the website we present. To me, it is about our impact on the environment, community, and future generation. I strive to make choices that benefit both our customers and the planet. Largely, this is reflected in the brands we choose to carry. These companies not only provide healthy, well-made footwear; they do so with sustainable practices and toxin-free materials. My decisions on what brands to carry, what policy to enact, and how we engage with other companies are all guided by the strong sense of responsibility I feel for our planet and those who will inherit it. 

Much of this sense of responsibility comes from my experience as a mother. On top of all the other challenges of raising a family, I was constantly disappointed shopping for shoes for my children. I had to keep squeezing their feet into poorly designed sneakers and boots. After searching desperately, I finally discovered barefoot shoes from overseas retailers and found shoes that complimented my children's feet instead of destroying them! The best part was that these companies were not only helping my children's feet, but the world they would grow up into through sustainable practices. I knew right away that I needed to help other mothers find these wonderful shoes!

PedTerra started quite humbly on Facebook Buy, Sell, Trade pages, but as we have grown my family has really become closer, as we all work together on this amazing project. Now, PedTerra has grown to be one of the largest barefoot shoe stores in the United States. Running PedTerra has been demanding at times, but seeing how far we've come inspires me every day. I am so happy to be able to provide so many other families with easy access to barefoot footwear (and real customer support). As we expand our product offerings and reach more families, I remain committed to my vision of a world where children can explore and play freely in footwear that promotes healthy growth!

Join me on our journey as we continue to embrace our responsibility and family in everything we do. Together, we can create a brighter future for our children, one step at a time.